PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. Please note, with cookies disabled you will not be able to use the normal functionalities available on our site
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- "Analytics" by Google are used to identify patterns by logging the pages you've visited and how long you've stayed on different areas of the site to improve your shopping experience for the future.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information is collected by SagePay and PayPal but not directly stored by our site, email address, and phone number. We refer to this information as “Order Information.”
On multiple areas of our site you can enter your contact email address to be added to our newsletter, we store a copy of your email address in our database and use Mailchimp to send you regular marketing emails. Please see HOW DO WE USE YOUR PERSONAL INFORMATION for more detail on how this information is used.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Google Analytics will use your Device Information to allow us to monitor trends from our customers. This allows us to improve specific areas of our site and improving your overall shopping experience.
SHARING YOUR PERSONAL INFORMATION
We will only share your Personal Information with third parties for fraud and age verification purposes, as described above. For example, we use Magento to power our online store, Magento stores your personal information in a completely secure database on a dedicated server located in the UK. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a court case, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will not be transferred outside of Europe.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. A cold copy of your orders will always be kept for accounting purposes.
The Site is not intended for individuals under the age of 18. Anyone found using the website under the age of 18 will have their access revoked and any orders cancelled immediately.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.